The new packaging is being launched as part of a project led by Sid Lee Paris.
The Coca-Cola-owned brand is now using a stevia-based sweetener across its eight variants, and has also revised the vitamin and mineral blends in its products.
Glacéau says it is introducing new, clearer labels to communicate these changes, which feature quick-reference pictograms designed to highlight key nutrients.
The brand says, ‘The labels will also showcase updated pack copy, which continues in the brand’s tongue-in-cheek voice.’
Glacéau Vitaminwater was founded in 1996. It was acquired by Coca-Cola in 2007 and launched in the UK the following year.