Gluten-free brand Perk!er launches
Holmes & Marchant has created branding and packaging designs for gluten- and wheat-free brand Perk!er, which is set to roll out in stores.
The brand’s range of bread and treat products is set to go on shelf in Whole Foods Market this week.
Holmes & Marchant says it has aimed to ‘deliberately… subvert the catergory’s existing apologetic visual markers’, adding ‘Perk!er packs will liven up the greens, yellows, browns and greys that epitomise the gluten-free aisle with vibrant pink, orange and purple colourways.’
Anna Campling, senior designer at Holmes & Marchant, says, ‘The visual identity was based on a concept idea called “ticket to life”. It symbolises Perk!er’s mission to give those avoiding gluten the opportunity to join in with great food.’
Perk!er is also set to launch a range of Porridge and special-edition Christmas products.
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