The brand’s range of bread and treat products is set to go on shelf in Whole Foods Market this week.
Holmes & Marchant says it has aimed to ‘deliberately… subvert the catergory’s existing apologetic visual markers’, adding ‘Perk!er packs will liven up the greens, yellows, browns and greys that epitomise the gluten-free aisle with vibrant pink, orange and purple colourways.’
Anna Campling, senior designer at Holmes & Marchant, says, ‘The visual identity was based on a concept idea called “ticket to life”. It symbolises Perk!er’s mission to give those avoiding gluten the opportunity to join in with great food.’
Perk!er is also set to launch a range of Porridge and special-edition Christmas products.