The two-floor space, in Piccadilly’s Burlington Arcade, displays one-off Theo Fennell pieces, as well as more accessible pieces of his work.
Jewellery pieces are displayed alongside quotations, letters, extracts from books and other ephemera, with the aim of showing how Fennell creates his work.
Gregor Jackson, founder and partner at GP Studio, says, ‘The space that Theo has taken may have been, shall we say, compact, but that makes the design challenges it presented all the greater.
‘We wanted to use the store to tell Theo’s story and to create a concept space that would take customers inside his mind… We wanted customers to leave not just with an amazing piece of jewellery, but also with a story – the tale that lies behind each design.’
GP Studio was appointed to the project having worked with Theo Fennell for the past six years, acting as brand guardian.
Work began on the concept store in June, and it opens this month.