Greenwich Design creates Therapie look

Greenwich Design has created the brand and packaging for Therapie, the first therapeutic product range by leading aromatherapist Michelle Roques O’Neil.

The 'business symbol' for Therapie
The ‘business symbol’ for Therapie

The consultancy says it was brought in to evocate a luxurious brand, which would appeal to a high-end affluent female market but also ‘create attention among a wider audience’.

Cherish Skin Repair Serum
Cherish Skin Repair Serum

The identity places the ‘T’ from Therapie within a butterfly symbol, symbolising ‘natural transformation’ and ‘restorative qualities,’ according to consultancy managing director Simon Wright. 

Product names sit in a white upper-case font and products are distinguished by different colour butterflies.

The Therapie range
The Therapie range

A simplified version of the butterfly sits on-pack and a business logo ‘features a series of hieroglyphics within the butterfly,’ says Wright.

These include plants, flowers, birds and ‘healing hands’ symbolising ingredients, nature and the processes of aromatherapy. 

Gift pack
Gift pack

A website has been designed by Greenwich Design sister group Bumblebee Design. 

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  • Chris Bicker November 30, -0001 at 12:00 am

    Once again, great to see a revival of proper graphic design used to convey a striking visual identity.

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