GoSeeDo is the consumer-facing brand for B2B ticketing specialist Attraction World, and is targeted at tech-savvy consumers who are middle-to-high-income parents of families with children aged 5-16.
Identica coined the GoSeeDo name and has developed the strategy, naming, tagline, and brand visual language around a concept which it says ‘inspires trust, as consumers are often reluctant to book tickets to attractions in advance of travel’.
The design has to translate across web pages, print ads, and outdoor media says Identica, which took inspiration for the logo from paper ticket stubs and says it has used a colour palette which is deliberately different to its competitors.
Identica creative director Sam Stone says, ‘Our idea was a collection of ticket stubs representative of the differing experiences and kept memories of a great time had.
‘We wanted to create a mark that supported the new name by being friendly, accessible and fun. Our ambition with the name was to create a call to action to communicate the idea that there is a world out there to explore.’