You, the designer, submits a design to Sneakerly.com, which if backed by 250 pre-orders, is made into a batch of trainers.
The designer then gets around £1550 if Sneakerly hits the target, and customers’ accounts are only debited if the 250 order target is met.
‘Some call it crowd-sourcing but we call it common sense, because we only make what you want us to make,’ says straight talking Sneakerly founder David Hill who adds, ‘If you really like them, prove it.’
Bulk orders mean an additional 1000 shoes of any one successful design are stock-piled for further ordering and to sell to stockists.
Those who buy a pair of the first 250, rather then the other 1000, receive a shoe lace badge which they can flagrantly attach to their wears indicating that they made it happen, plus their name will be printed on to the box, along with those of 249 other folk.
In another design-led move the shoe-box is wrapped in a cardboard sleeve which folds out as a poster to show the design of the shoe.
Sneakerly.com holds the apparel patent but the designers can use their design in any other way they chose.
‘The designer can focus on their art and doesn’t have to worry about manufacturing or order fulfillment, Sneakerly takes care of all that,’ says Hill, who is encouraging submissions from interested designers and illustrators to come up with repeat patterns.