Imagination creates John Lewis Homeware concept

Imagination has created a ‘Home Vision’ concept for the Homeware department at John Lewis’ Milton Keynes branch.

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Imagination says the store will appeal to 'a new generation of John Lewis customer'
New display system in the Milton Keynes store

The consultancy says it was brought in to create ‘a flexible yet stylish environment’ which could showcase a frequently changing stock selection.

Inside the Milton Keynes store
Inside the Milton Keynes store

‘A contemporary architectural shell’ integrates 2D messaging and visual merchandising and is presented in a way that dovetails with ‘the new and stylish John Lewis catalogue,’ says Imagination.

Imagination says the store will appeal to 'a new generation of John Lewis customer'
Imagination says the store will appeal to ‘a new generation of John Lewis customer’

Home Vision One covers furniture, textiles, home furnishings and linens while Home Vision Two includes a Cook Shop, china and cutlery, lighting, accessories and gift areas.

Imagination says the store will appeal to 'a new generation of John Lewis customer'
A new colour scheme provides a neutral background

Uniform fixtures have been replaced by more effective product displays, and information systems now consider both customer needs and ‘individual and changing demands of the products on display’ says Imagination.

Imagination says the store will appeal to 'a new generation of John Lewis customer'
The new John Lewis customer is ‘more receptive to suggestions on how to put things together’ says Imagination

A new colour scheme sees the addition of a neutral background for vibrant products, taking light grey and white as a foundation, with colour added to communicate ‘a change in character or mood,’ according to Imagination, which has introduced a warm grey flooring to connote a warmer ‘more contemporary’ sense of ambience.

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  • Chris Bicker November 30, -0001 at 12:00 am

    Great job imagination – a beautiful and functional retail product gallery – it will sell.

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