Ive, Apple’s senior vice-president of industrial design, is now taking responsibility for the company’s human interface – a role which will see him take on design of Apple’s software as well as its hardware.
An Apple statement says, ‘[Ive’s] incredible design aesthetic has been the driving force behind the look and feel of Apple’s products for more than a decade.’
The change to Ive’s role comes as part of a wider management shake-up which will see both Scott Forstall, senior vice-president of iOS software, and John Browett, head of retail, leave the company.
Forstall’s departure follows embarrassments over the recent iOS Maps launch, with iOS Maps featuring significant navigational and geographical errors.
Apple chief executive Tim Cook forced to issue an apology over the system, saying ‘At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps, we fell short on this commitment.’
Cook remains in post, and as well as more responsibilities for Ive, there are also new, wider roles for Eddy Cue, senior vice president of internet software and services, Craig Federighi, senior vice president of software engineering, and Bob Mansfield, who will lead a new technologies group.