Kent Lyons creates new branding for The Run To supercar rallys

Kent Lyons has created a new brand for private rally The Run To, with a design intended to evoke the luxury of the experience.

The Run To logo
The Run To logo

The consultancy was brought in on the back of an app it designed for The Run To Monaco, which was given to drivers pre-loaded onto an iPad and bound in a leather case also designed by Kent Lyons.

The Run To events see supercar owners driving from London to a destination, such as Monaco, to watch the F1 Grand Prix, stopping off at luxury hotels, restaurants and other set points along the way.

The Run To
The Run To

New colourways include white, red and gold on black. These are supported by an ‘R’ marque and identity which sets the words ‘The Run To’ in a style which Kent Lyons partner Noel Lyons says evokes ‘race tracks, Formula One and Le Mans.’

Lyons says the consultancy sought to connote ‘that this is a once in a lifetime experience,’ and has designed a photography-led look in keeping with the app.

‘The photographs are essentially the things that drivers will go to and represent the extremely high end experience as well as showing the super cars.’

The Run To photography-led branding
The Run To photography-led branding

A new website, now live, is fully responsive with iPad and smart phones and contains interactive features like best recommended routes.

The brand will begin to roll out across stationery and Kent Lyons continues to work on a digital and printed brochure.

The Run To website
The Run To website

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