The consultancy was brought in on the back of an app it designed for The Run To Monaco, which was given to drivers pre-loaded onto an iPad and bound in a leather case also designed by Kent Lyons.
The Run To events see supercar owners driving from London to a destination, such as Monaco, to watch the F1 Grand Prix, stopping off at luxury hotels, restaurants and other set points along the way.
New colourways include white, red and gold on black. These are supported by an ‘R’ marque and identity which sets the words ‘The Run To’ in a style which Kent Lyons partner Noel Lyons says evokes ‘race tracks, Formula One and Le Mans.’
Lyons says the consultancy sought to connote ‘that this is a once in a lifetime experience,’ and has designed a photography-led look in keeping with the app.
‘The photographs are essentially the things that drivers will go to and represent the extremely high end experience as well as showing the super cars.’
A new website, now live, is fully responsive with iPad and smart phones and contains interactive features like best recommended routes.
The brand will begin to roll out across stationery and Kent Lyons continues to work on a digital and printed brochure.