The consultancy was briefed to create a site – at www.officialwaynerooney.com – with high-quality user experience as well as access to exclusive content.
The site also had to bring together Rooney’s social media feeds and be optimised across multiple platforms.
An analytics section of the site will launch in time for the 10th anniversary of Rooney’s Premier League debut, on 17 August.
Lightmaker says it used a ‘clean yet structured aesthetic’ in order to balance Rooney’s brand with those of his partners, which include Nike and Manchester United.
George Anger, managing director of Lightmaker, says, ‘We collaborated closely with Wayne throughout the build process to produce a responsive site that his fans can enjoy wherever they are and on any device.’
Rooney says, ‘I am really pleased with the design o www.officialwaynerooney.com. Lightmaker have done a fantastic job and I appreciate a great reaction now that it’s launched.’