Luxury travel shop Abercrombie & Kent features ‘nomad clinic’ and bar

This sculpture features the company's ampersand identity
This sculpture features the company’s ampersand identity

Caulder Moore has designed luxury travel store Abercrombie & Kent’s flagship outlet on London’s Cheapside.

The consultancy was appointed two months ago to create a global concept for Abercombie & Kent, which is looking at several new store locations according to Caulder Moore design director Maria Correia.

The new Abercrombie and Kent flagship
The new Abercrombie and Kent flagship

Timothy Oulton furniture and Tom Dixon pieces have been integrated into the design, which looks to balance travel luxury and technology.

‘We’ve tried to find the spirit and energy of the travel experience’ says Correia who adds, ‘For example there are travel trunks which can become operating work stations for staff.’

The new Abercrombie and Kent flagship
The new Abercrombie and Kent flagship

A video wall of digital screens has been designed to help convey the experience of the destination and map tables also feature.

Skype facilities in consultation booths link customers to on-the-ground experts in 25 countries.

This sculpture features the company's ampersand identity
A video wall helps to convey a sense of the destination

‘Luxury travel is quite a traditional market but we’ve tried to inject a sense of modernity,’ says Correia.

Facilities include a so called ‘nomad clinic’ which offers customers vaccinations and travel gear to prepare them for trips.

The new Abercrombie and Kent flagship
Inside the new Cheapside store

There is also a free bar serving drinks from around the world designed with a marble-top bar and the feel of ‘a top boutique hotel’ says Correia.

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