M Worldwide redesigns Merseyrail retail offer

M Worldwide has created a new design for Mtogo, the retail and ticket offer from regional rail operator Merseyrail.

Mtogo pilot exterior
Mtogo pilot exterior

Mtogo operates nine sites across the Merseyrail network, and the new design is being piloted at Liverpool Central Station ahead of a potential roll-out next year.

The in-store view
The in-store view

The Mtogo outlets provide tickets, information and convenience products. As they are always very close to ticket barriers, the vast majority of customers are people boarding or leaving trains.

Food and merchandising section
Food and merchandising section

M Worldwide was tasked with developing a design that would drive footfall, increase dwell time and encourage impulse buying.

Ticket counter
Ticket counter

The new design sees ticket machines located inside the shops, while new signage and graphics have been introduced to better communicate Mtogo’s offer.

David Martin, co-managing partner at M Worldwide, says, ‘We have focused on people’s needs while they are travelling: some people simply need a ticket as fast as possible, whereas others arrive early at the station and want to buy something to eat.’

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