The consultancy, which has worked with The Royal Parks previously for its 160th anniversary, has looked to clarify the organisation’s identity and increase its presence as the destination for events companies, conservation groups, specialist interest groups and anyone with commercial interests.
By introducing a ‘signature style’ to the individual parks and a series of pictograms, Make it Clear senior account manager Ali Nicholl says the consultancy has been able to ‘leverage the relationship people have with parks’.
A ‘softening of the font’ for each park name ‘gives the impressionistic feel of a signature’, says Nicholl.
Pictograms have been developed ‘so that iconic things within the parks can be trumpeted,’ and this family of icons will show the diversity of features and activities available in each park according to Nicholl, who says ‘over time they will evolve’.
The brand launches today, with the delivery of guidelines before a digital and environmental roll-out begins to effect park signage, shops and vehicles.