Mark brands Blog North

Manchester-based consultancy Mark has created a new identity for the Blog North organisation.

Blog North logo
Blog North logo

The network has developed from the Manchester Blog Awards and aims to promote good writing, also running an awards scheme – the Blog North Awards.

Blog North Awards logo
Blog North Awards logo

Mark Lester, creative director at Mark, says the consultancy has developed a typographic identity and branding for the organisation.

Poster
Poster

He says, ‘In its simplest form its based on a keyboard typeface.’

Poster
Poster

Lester says the flexible identity can be used for different touchpoints such as posters, mugs, T-shirts and USB sticks.

A mug of 'T'
A mug of ‘T’

The same identity is used from the Blog North Awards, with the * key used to signify a winner.

Winner's T-shirt
Winner’s T-shirt

Blog North has been set up by stakeholders including Creative Tourist and Culture Vultures.

USB stick
USB stick

The first Blog North Awards will be held on 17 October as part of the Manchester Literature Festival, which is also a Mark client.

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Comments
  • Sarah Scott November 30, -0001 at 12:00 am

    It’s great to see so much creativity in the North of England! A fantastic idea and design! Working for an art gallery in the North West – http://www.ascotstudios.com – it makes me very happy to see that there is not only innovative design and originality in London, but also in the North West. Lets keep promoting it!

  • Geraldine November 30, -0001 at 12:00 am

    These are neatly thought identity ideas. Keyboard typeface is simple, yet a proven approach by branding consultants to make the brand visible. Thanks for sharing!

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