Mat Dolphin works on good-news newspaper The Positive

Mat Dolphin has created the branding, guidelines, editorial design and website The Positive, a new free newspaper dedicated to reporting news with a positive angle.

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The Positive identity

The newspaper, which is set to launch early next year, is dedicated to ‘unearthing a reporting on visionary, constructive, positive aspects of London and UK life, while maintaining a high level of journalistic standards.’

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Section colours

It will feature contributors who have also written for titles including the Guardian, the Daily Telegraph and the BBC.

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Dummy article

The Positive will be a weekly title with a print-run of 100 000 copies, which will be distributed throughout London at Tube stations, airports and other locations.

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Dummy front-page

It will be a 40-page, full-colour publication at around A4-size, printed on ‘premium’ newspaper stock.

The Positive identity
Dummy spread

The Positive’s website is due to launch imminently, in advance of the title hitting the streets.

The Positive identity
Dummy spread

Tom Actman, creative director at Mat Dolphin, says, ‘The team contacted us and said, “We’re launching an new newspaper and we need a new identity, new styling, new guidelines and a new website”.

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Branding on business card

‘Bad news can sometimes dominate the media, so the Positive team wanted to create an alternative way of reporting news.’

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Print collaterial

Actman says The Positive’s identity had to be ‘quite neutral and, for example, not gender-specific’.

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Media pack

He adds that the designs ‘are not generic and are aiming for a positive feel’.

Editorial design are based around use of colour and large imagery. Actman says, ‘The look is trying to be a bit cleaner and more sophisticated than other titles.’

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