The newspaper, which is set to launch early next year, is dedicated to ‘unearthing a reporting on visionary, constructive, positive aspects of London and UK life, while maintaining a high level of journalistic standards.’
It will feature contributors who have also written for titles including the Guardian, the Daily Telegraph and the BBC.
The Positive will be a weekly title with a print-run of 100 000 copies, which will be distributed throughout London at Tube stations, airports and other locations.
It will be a 40-page, full-colour publication at around A4-size, printed on ‘premium’ newspaper stock.
The Positive’s website is due to launch imminently, in advance of the title hitting the streets.
Tom Actman, creative director at Mat Dolphin, says, ‘The team contacted us and said, “We’re launching an new newspaper and we need a new identity, new styling, new guidelines and a new website”.
‘Bad news can sometimes dominate the media, so the Positive team wanted to create an alternative way of reporting news.’
Actman says The Positive’s identity had to be ‘quite neutral and, for example, not gender-specific’.
He adds that the designs ‘are not generic and are aiming for a positive feel’.
Editorial design are based around use of colour and large imagery. Actman says, ‘The look is trying to be a bit cleaner and more sophisticated than other titles.’