Me&Dave was appointed directly in June and began by suggesting a name change from Suna Interior Design to Suna, and a proposition which would comprise a flexible identity and a ‘strong photographic approach.’
Suna says it is ‘looking to diversify its client base within the hotel sector’ following a recent hotel win, making a transition from its established history in real estate.
The challenge was ‘to create a distinctive brand that transcends style and trends yet represents the breadth and diversity of the Suna’s work to deliver a bespoke creative solution every time without signature or house style’, according to Me&Dave.
The consultancy adds that the new branding needed ‘to highlight Suna’s growth into new sectors’ whilst building on their current client portfolio.
The identity takes the form of a ‘traditional stamp’, says Me&Dave, and sits in a bar which can be applied to images of textiles, patterns and colours.
In its guidelines Me&Dave advises ‘To bring the Suna brand to life and add drama it is encouraged that colour comes from paper stocks, photography and textiles.’ A ten colour palette comprises cool and warm greys.
Me&Dave has designed a website for Suna to stand as the ‘cornerstone’ of the rebrand and redesigned a template for the Suna magazine which takes on the new look.