The service works to help find dementia patients who have got lost and return them home safely.
It was proposed by Mellor & Scott as part of the Design Council’s Living Well With Dementia competition , and was one of the shortlisted 15 entries.
Though the initiative was not listed as one of the five winners, it has since been awarded funding from the Daily Mail Silver Dreams programme. The scheme will sit within the current Neighbourhood Watch scheme.
Mellor & Scott created helped develop the service, which was conceived by psychiatrist Rupert McShane, and also created the brand, website and video assets. The project is being run by Neighbourhood Watch, with partners Oxford NHS and Thames Valley Police.
Paul Mellor, design director at Mellor & Scott, says, ‘It’s quite a difficult subject. People with dementia wander and get lost – it’s an emotive subject and the audience we have to communicate with is quite varied.
‘It could be people living with dementia, their carers, their husband or wife or someone who might be searching for them – which can be anyone from the age of 18 upwards. The branding’s got to be quite broad but also very focused.’
Mellor says that the Neighbourhood Return branding takes visual cues from the Neighbourhood Watch branding, enabling it to sit within the scheme.
Neighbourhood Return is currently only operating in Oxford, though it is hoped the scheme will later be rolled out to other areas across the country.
You can see the Neighbourhood Return website here