Mercy brands soup kitchen

Liverpool-based consultancy Mercy has created a new identity and website for North West charity the Southport Soup Kitchen.


The consultancy took on the project pro bono as Mercy director Joe Bramhall is a volunteer with the charity, and wanted to help it raise its profile.


Mercy says, ‘The Southport Soup Kitchen supports not only the homeless, but increasingly individuals and families who have been hit by high unemployment and a reduction in social support.’


The wordmark identity features a ‘U’ shaped like a soup-bowl, while the brand uses several headline typefaces, together.


Mercy designer Matt Saint says, ‘We wanted to create something friendly and easygoing that would provoke an emotional response.’

As well as developing the identity and print collateral, Mercy has also created a Southport Soup Kitchen website that allows visitors to make a donation.

Hide Comments (3)Show Comments (3)
  • Francisco Bernal November 30, -0001 at 12:00 am

    It looks like Smiffy’s branding circa 2002. Balloon Extra Bold may be fine for joke shops but too “friendly” for a soup kitchen

  • Benji Holroyd November 30, -0001 at 12:00 am

    In response to the comment above, since when was eating soup ‘serious’?

    — It’s a lovely job, well executed – daring to be different. Good work Mattt and team.

  • Fingers November 30, -0001 at 12:00 am

    Very nice of benji to praise his mates. however the job looks like a 1st year undergrad portfolio piece.

    congrats to all involved. I think.

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