The company says it is unveiling its new identity as it prepares to release new versions of nearly all its products – such as Windows 8, the Windows Phone 8 and the next version of Office.
The new logo uses the Segoe font, bringing it into line with the typeface currently used on all its products.
This also brings it in line with the Windows 8 identity developed by Pentagram partner Paula Scher, which was unveiled earlier this year. Microsoft would not confirm which external agencies it has worked with on the new overall identity.
The logo also features a new four-part symbol – resembling Microsoft’s Metro user interface – which Jeff Hansen, Microsoft’s general manager of brand strategy, says, ‘is important in a world of digital motion’.
Hansen says, ‘The symbol’s squares of colour are intended to express the company’s diverse portfolio of products.’
He adds, ‘The new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colours.’
Microsoft says it is rolling the new identity out on its website, ad campaigns and stores, starting with three stores in the US.