Monotype Imaging ,which has now dropped the ‘Imaging’ from its name, worked on the rebrand with California-based consultancy Busse Design. DevBridge created the new website, while Libretto Inc worked with the brand on copywriting.
The new branding uses a new Monotype-designed typeface, Kootenay – a sans serif which the brand says is inspired by the Canadian Rockies mountains, making it ‘rich in texture yet approachable, representing our enduring commitment to classic quality and craftsmanship.’
A new colour palette has been introduced, which Monotype says has been informed by the best use of colour over the years of its typeface library brands Monotype, Linotype, ITC, Ascender and Bitstream.
Black and white photography has been introduced for the new look and feel, which is being gradually introduced over touch points including marketing materials and the website. Users will be able to access the site from mobile and the iPad and Kindle Fire devices over the next few months, according to Monotype.
The redesigned website introduces a new site structure and easier navigation, says Monotype. New features include a new company blog, with information on the Monotype Studio team of Typeface designers and a resource of solutions that aim to help solve typographic problems for specific markets, such as automotive, branding agencies and suitable typefaces for tablets and e-readers.
Vikki Quick, Monotype spokeswoman, says, ‘It’s really an exciting time for us to be re-launching the Monotype brand with a look that reflects who we are today.
She adds, ‘The website has been launched as an alpha version. Much more needs to be added, and I’m sure we’ll be finding many things that need to be changed.’