The revamp is led by Boots’ new ‘condition-led’ pharmacy approach, launched to reflect the population’s increasing longevity.
The new pharmacy area look and feel, implemented by Jupiter Design, will be used both in-store and online, with a new design and iconography by Mother that aims to make it easer for for customers to find and access healthcare and pharmacy services.
Iconography will replace the traditional people-based imagery used, and a new tone will be used across marketing materials, aiming to inspire customers to find out more about their health.
According to Boots, the new icons and language will ‘give a brighter, sharper and more dynamic way of communicating healthcare and pharmacy products and services’, while new in-store fixtures and fitting aim to ensure the pharmacy area is more visible.
Consultation rooms are also being revamped ‘to inspire better conversations between pharmacists and customers.’
The new Pharmacy & Health area has been launched on the Boots website, designed by the Boots in-house team.