Mother London create refreshed look for Boots pharmacies

Mother London and Jupiter Design has worked with Boots to design the refreshed-look pharmacies, consultation areas and the new Pharmacy & Health area for the brand’s website.


The revamp is led by Boots’ new ‘condition-led’ pharmacy approach, launched to reflect the population’s increasing longevity.

The new pharmacy area look and feel, implemented by Jupiter Design, will be used both in-store and online, with a new design and iconography by Mother that aims to make it easer for for customers to find and access healthcare and pharmacy services.

Iconography will replace the traditional people-based imagery used, and a new tone will be used across marketing materials, aiming to inspire customers to find out more about their health.


According to Boots, the new icons and language will ‘give a brighter, sharper and more dynamic way of communicating healthcare and pharmacy products and services’, while new in-store fixtures and fitting aim to ensure the pharmacy area is more visible.

Consultation rooms are also being revamped ‘to inspire better conversations between pharmacists and customers.’

The new Pharmacy & Health area has been launched on the Boots website, designed by the Boots in-house team.

Hide Comments (5)Show Comments (5)
  • mike dempsey November 30, -0001 at 12:00 am

    For God’s sake bring back John McConnell. They seem to be going backwards.

  • alice November 30, -0001 at 12:00 am

    I think this kind of icons are not an original and fresh idea 🙁

  • hannah November 30, -0001 at 12:00 am

    It’s clear, clean and maybe a bit sertile – which is what a pharmacy should be. It works for what it is. They caterer for old and young and it doesn’t alienate anyone.

  • Nick November 30, -0001 at 12:00 am

    Not too bad when you think the average reading age in this country is aged 8-10…

  • mike November 30, -0001 at 12:00 am

    I disagree with the earlier older statesperson. Boots is so much easier to use nowadays – not designing for design’s sake, and delivering to the needs of the contemporary mass market and I think this work is probably appropriate for the target audience

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