A new project at the National Media Museum promises to hold up a ‘mirror’ to your online life, as part of its Life Online Gallery.
Created by design consultancy Sennep and advertising agency RKCR/Y&R, the mirror uses Cambridge University research to create a ‘scientifically and academically rigorous breakdown of your personality.’
The mirror uses basic information from sources such as your Facebook profile or answers to simple questions, to give – we’re promised – a prediction of your personality ‘with over 80% accuracy.’
The system uses The Big 5 personality analysis system, which creates an assessment of someone based on five key traits – openness, conscientiousness, extroversion, agreeableness and stability; the results of which are compared to the 6.5 million people in the database.
For those who are interested, the majority of us here at Design Week scored most highly in ‘openness.’ With tendencies towards instability and disagreeableness.
Visit http://mirror.nationalmediamuseum.org.uk/ to find out what the internet thinks you’re like.