National Media Museum holds up a mirror to your online ‘personality’

Does your online persona really reflect your true self? Is your life really as sociable as all your followers would have you believe, or are you, in fact, rather disagreeable?

Male Mirror reflection
Male Mirror reflection

A new project at the National Media Museum promises to hold up a ‘mirror’ to your online life, as part of its Life Online Gallery.

Created by design consultancy Sennep and advertising agency RKCR/Y&R, the mirror uses Cambridge University research to create a ‘scientifically and academically rigorous breakdown of your personality.’

Female Mirror reflection
Female Mirror reflection

The mirror uses basic information from sources such as your Facebook profile or answers to simple questions, to give  – we’re promised – a prediction of your personality ‘with over 80% accuracy.’

Male stability score
Male stability score

The system uses The Big 5 personality analysis system, which creates an assessment of someone based on five key traits – openness, conscientiousness, extroversion, agreeableness and stability; the results of which are compared to the 6.5 million people in the database.

For those who are interested, the majority of us here at Design Week scored most highly in ‘openness.’ With tendencies towards instability and disagreeableness.

Visit http://mirror.nationalmediamuseum.org.uk/ to find out what the internet thinks you’re like.

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