Brody, who is dean of the RCA’s School of Communication, was appointed to the work after creating a logo to mark the RCA’s 175th anniversary at the start of the year.
The RCA wanted an identity that could be easily used across print, digital and environmental touchpoints, according to RCA senior publishing manager Octavia Reeve. She says Brody was appointed following initial discussions with a number of other consultancies.
The new identity, which is being unveiled in January 2013, will retain the RCA royal crest and the Calvert typeface – which has been the RCA’s house font since the 1990s – although the lock-up will change. Reeve says, ‘Neville was very sensitive to the history of the college.’
A new headline typeface – Calvert Brody – is being introduced, which has been developed by Brody and Margaret Calvert, as well as Henrik Kubel of A2-Type. Reeve says, ‘Neville did the original sketches for Calvert Brody, and when Margaret saw them she was really excited – it was a direction she felt was entirely appropriate for Calvert and the college.’
In advance of the rebrand, the Calvert Brody typeface has been used in the RCA’s Dyson Building in Battersea, which officially opens today.
Wayfinding for the Dyson Building, which uses the font, has been designed by Cartlidge Levene.