The Thompson Punke branding has been developed by New York-based consultancy Red Antler in collaboration with James Cooper, formerly chief creative innovation officer at JWT New York.
Red Antler and Cooper say they want Thompson Punke to become identified with ping pong in the same way that Adidas is associated with football and Roxy with surfing.
They point to the growing popularity of ping pong in the US, thanks to initiatives such as a programme to distribute table tennis equipment to schools in New York.
Red Antler and Cooper say, ‘What is this new generation of kids growing up with ping pong going to look like? What’s their style?’
The hand-drawn Thompson Punke brand uses straplines such as ‘hits from the pong’, while clothing features slogans such as ‘cho!’ a Chinese phrase that some players shout after winning a point.
The brand is currently based around the Thompson Punke website, and there are plans to establish a Thompson Punke ping pong team as well as other initiatives.