New crowd-funding venture set to launch

Beyond Creative thinking has designed the identity for new internet-based crowd-funding venture, which aims to bring investors together with entrepreneurs looking for finance.


The consultancy was approached directly and asked to create something welcoming that ‘didn’t look anything like a bank’ and would work well across all media, particularly the website, which is the brand’s focal point.

Of the two target markets – investors and entrpreneurs – the client perceived that ‘the investor was more likely to be very business-minded and the entrepreneur a little more light-hearted,’ says Beyond Creative Thinking executive creative partner Emma Carter.


The consultancy used blue for the investor and purple for the entrepreneur audiences, to differentiate and cover both client types.

A full identity and a BF mark have been created; the latter will be used for social media, and Beyond Creative Thinking has also designed the website, all stationery and a brochure.


The website is due to launch on 7 August.

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  • Robert David Steele November 30, -0001 at 12:00 am

    Suggestion: adopt the strategic analytic model and the zipcode/party contribution ideas of the Earth Intelligence Network–structure the “ask” domain by threat to humanity in priority order, and by policy area.

    More details at Phi Beta Iota the Public Intelligence Blog, or you can email me, I am very easy to find.

    The above article is in the Crowd-Funding section of the Open Source Everything Highlights posted each night at 2200 eastern. Short URL to the stack is Twitter hash is #openall.

  • graham November 30, -0001 at 12:00 am

    Well, since the primary communication channel with it’s customers is the website… it needs lots of work. Very poor design, layout, messaging.

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