News in brief round-up

Family and Friends has created limited-edition pink packs for Allied Bakeries bread brand Burgen for Breast Cancer Awareness Month. The packaging features the Breast Cancer Care pink logo mark and pink labeling. Burgen will be donating 2p from the sale of each loaf sold in the next month to the UK charity.

Minicab company Green Tomato Cars has appointed Steak to redesign and build its new website. The designs and illustrations aim to reflect the brand’s environmentally-friendly ethos. Steak will also work on car livery design and social channels, as well as front-end site design and build.

Silk Pearce has designed a new brand identity for The Bridge Centre, a London fertility, genetics and gynaecology clinic. The new designs aim to ‘emphasise the warmth and friendliness of its approach’, according to Silk Pearce. The consultancy has also recently designed a new website and visual identity for environmental art practice Studio Thadian Pillai. It created a new typographic logo, corporate colours and visual design style, which will be shown across stationary and also a series of six printed postcards with images of recent projects.

Design consultancy Platform has appointed Jo Upward to the position of managing director. Upward joins from BT, where she was wholesale executive board member.

IYA Studio London has designed a new website for the Nottingham-based menswear label, Universal Works. The site aims to reflect the company’s ‘real, honest menswear’ ethos, using ‘paper-bag’ background colours, monochrome photography, and a ‘hardy’ font.

Radley Yeldar has designed the 2012 Vodafone Digital Parenting Guide, a magazine distributed to schools and parents to help protect children online. The magazine uses features specially commissioned photography of children with their ‘real-life’ parents, friends and siblings; as well as digital iconography. The consultancy also designed an e-zine for the Vodafone website.

Sennep has been commissioned to redesign the website for Icicle, China’s biggest eco-fashion brand. The site will showcase Icicle’s current collections and communicate the brand’s philosophy, with its manifesto ‘Professional. Comfortable. Sustainable’. Sennep will also create a version for mobile platforms, in-store interactive displays and catwalk images.

Philip Watts Design has created the interior for YO! Sushi’s York city centre branch, which is housed within a Grade II listed building. The space features slatted birch-faced ceiling rafts, supported by polished stainless steel poles, ‘wasabi green’ faux leather seating booths, and dark Staron tables and counter-tops.

Reason Design has created the Annual Report and Impact Review for the Alzheimer’s Society, which report on the charity’s achievements. The publications aim to present information clearly and consicely, while using photographs to communicate the caring element of the organization.

Surrey-based Tom Ward Studio has created a colourful brand identity for Little Soles, a children’s shoe charity. The branding uses a footprint motif, ‘friendly’ typography, an illustrative style and bright colour palette work together to convey the charity’s message of providing second-hand shoes to children in need. The new design has been applied to business cards, leaflets, posters, social media and the website.

Someone has created the identity for insurance group Beagle Street, part of the BGL Group. The branding uses a  silhouette system, shown across all touch points, including the website. The site features people walking, opening umbrellas and crowd surfing, aiming to ‘bring the silhouette system to life’, according to Someone.

The Yard Creative has designed food and beverage units for the new Oracle shopping centre in Reading. It was appointed by site owner Hammerson ‘to help entice new tenants’ to the centre, as many units had been empty.

Bravo Charlie Mike Hotel has worked on the new subscription campaign for Frieze Magazine.