News in brief round-up

A round-up of this week’s news in brief.

SiebertHead has created the packaging and point-of-sale materials for  Efes’ non-alcoholic beer Efes Zero for the export markets of the Middle East & North African Countries. The five flavour variants are sold in glass bottles and aluminium cans.

Stocks Taylor Benson's brand communications for Kingston Technology

Stocks Taylor Benson has redesigned the global brand communications for Kingston Technology, the independent manufacturer of memory products for consumer and business customers. The new identity uses red to correspond with Kingston’s pre-existing logo and create a coherent brand look across multiple product ranges. The consultancy also created guidelines covering brand architecture, typography, tone of voice, and photography.

Pelonio's Beefeater Gin installation for Harrods’ Harrods Loves London window campaign

Consultancy Pelonio has created a Beefeater Gin installation as part of Harrods’ Harrods Loves London window campaign. The installation is used to showcase the summer 2012 limited edition bottle designed by Coley Porter Bell.

Leahy Brand Design has designed a new website for sugar brand Whitworths, which looks to encourage home-baking. The new site will allow users to search recipes based on either products or occasions and events. Leahy Brand Design previously created the brand story and designed the packaging for the brand.

Spring's work for W and H Marriage and Sons Ltd flour millers

Spring has created new branding for W & H Marriage & Sons Ltd flour millers. It worked on brand positioning, tone of voice and a new visual identity, used across all touch-points including marketing materials, recipe cards  and online. Spring used a Letter Press inspired typeface, with monochrome graphic icons that aim to reflect craftsmanship.

Dylan Stuart has joined Lippincott as a partner in its London office. Prior to joining Lippincott, Stuart was a brand strategist with Landor Associates.

Purple Creative has been appointed by Czech beer brand Pilsner Urquell to create a mentoring programme, guidelines and toolkits. The work is due to go live later in the year.

Substrakt's branding for Victoria Park Primary Academy school in Smethwick, Birmingham

Birmingham-based consultancy Substrakt has rebranded Victoria Park Primary Academy school in Smethwick, Birmingham, following its achievement of academy status.Substrakt worked with academy pupils and staff to create the new identity, which features a nature-inspired logo with dots or ‘seeds’ that represent each pupil.

Felt's Reeve flooring rebrand

Felt has rebranded Reeve flooring, working alongside Jim Davies of Total Content on tone of voice, Generation Press on print communications and Mesh London on website development. The new branding positions Reeve as ‘having the imagination and skill to make wood do more’, according to Felt.

Jolyan Turrall
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Sheffield-based consultancy Iris Associates has appointed Jolyan Turrall as digital director and Mark Bateman as head of planning and information architecture. Bateman has previously worked for consultancies including Brass and Bloom Media and; while Turrall has worked on projects such as video streaming for Apple and British Airways’ 21st Century brand re launch.

Mark Bateman

Route Digital has designed French Cosmetics brand Clarins UK’s blog and Facebook apps. The new blog, Love Clarins, aims to increase interaction with customers, while the Facebook apps look to increase the brand’s social media presence.

Cornwall based design consultancy  MPAD has designed the new 84 page Truro City Guide. It was briefed to refresh and redesign the guide after the previous designer had worked on it for 11 years. It changed the guide from A4 to A5, and the front cover features a painting by Cornish artist John Dyer. Listings on places to eat, shop and stay that are colour coded for ease of use.

MPAD's Truro City Guide

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