News in brief round-up

Beefeater

Coley Porter Bell

has created a ‘summer of 2012’ limited-edition souvenir bottle for Beefeater Gin, around the idea of taking a ‘deeper look’ at London. The bottle uses a red shrink wrap, referencing the Beefeater brand colour and the colour of London buses, phone boxes and pillar boxes. A transparent panel in the shape of a Beefeater provides the conventional tourist view of London.

Joosed

Consultancy Sperm has created the branding and packaging for the Bensons-owend Joosed! flavoured water range. It designed packaging for all fur variants – lemon & lime, blackcurrant, raspberry, and orange.

Izabel

Caulder Moore

has created a new identity for fashion brand Izabel London to be used across packaging, labels and the brand’s website. The consultancy has also art directed its A/W 2013 look books and is now working on advertising creative. Caulder Moore has also been appointed to create a new store design for optical boutique Mallon + Taub. The design is due for completion in autumn this year.

Birmingham-based consultancy Switch has created a brand refresh and new website for live-in care specialist Helping Hands. It uses the strapline ‘at home with care’; while the new visual identity uses a suite of photographic images taken in and around the service’s base in Warwickshire featuring Helping Hands customers.

Consultancy Madeyoulook has created a childcare iPhone app for the Pre-School Learning Alliance. The app directly shows the latest Ofsted reports for nurseries and pre-schools, to help people choose their childcare provider. Childcare providers are searchable by name, address and postcode, while the Parent Zone section features resources and articles for parents.

JDO

JDO

has created designs for Clear, a haircare brand owned by Unilever which is set to launch in North America. Clear positions itself as scalp and hair beauty therapy for men and women.

Art House

Premm

has created a visual identity for Art House, a new teachers’ resource pack and competition for primary school pupils, developed and run by Parliament’s Education Service.

Latest articles