News in brief round-up

Matthew Clark

Bristol-based consultancy One Brand has rebranded drinks wholesaler Matthew Clark with a look that is ‘warmer, more people-focused and reflective of the category,’ it says. A brand promise ‘The Experience Matters’ has been coined and saturated colour photography introduced to add richness.

Consultancy Reading Room is launching a ‘48 hour mobile hack’ for charity Prostate Action, in which it will create a mobile app to encourage men to monitor their health and diagnose potential Benign Prostatic Hyperplasia. Reading Room’s London, Singapore and Australian studios will work from 11-13 June alongside app specialists Netbiscuits.

Credit

Avenue Design has created the brand for Your Credit Union Kensington and Chelsea, which has been designed to roll out over other boroughs. When this happens borough names will follow the words Your Credit Union. Avenue Design says it has created a look which reflects the values of an ethical brand, to differentiate Your Credit Union from highstreet ‘pay-day loan’ companies.

Smith & Milton co-founder Howard Milton has been brought on to the board of governers at University College Falmouth. Milton has been a visiting lecturer at UCF for the past three years.

Llama

Goosebumps has created the branding and campaign for Tesco’s new llama-shaped snacks, Llamas. The consultancy developed the brand positioning based around ‘one mammal’s mission to rid the world of boring snacks’.

Digital consultancy Aqueduct has created the website for new organisation London Cancer, a partnership of NHS, academic, charity and cancer specialists aiming to help cancer patients.

Chandon

Butterfly Cannon has created a limited-edition ‘American Summer’ bottle for Chandon, which it says aims to celebrate the brand’s American heritage. The consultancy has also created ice-buckets, tote-bags and other collateral for the brand.

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