The design imposes a British heritage aesthetic, with Georgian-inspired interiors and use of traditional British furniture.
Tim Mutton, CEO of Blacksheep, says, ‘a key part [of the project] was complementing its new location while injecting the British aesthetic and charm.’
Exporting the Boujis brand to Hong Kong required ‘the best of old world elegance gelling effortlessly with the demands of modern day Hong Kong’, says Mutton. He cited his inspiration as Hong Kong’s ‘mix of local tradition, philosophy, manufacture, and luxury’, as well as the brand’s ‘roots in the modern day aristocracy’.
The reception area has library-style wooden panelling and low lighting. One of the key features is a bespoke wooden wall-covering, made from cut-out graphic lettering of different sizes fused together.
The lounge and bar area features stained deep blue timber panelling on the walls and ceiling. The ceiling panelling is arranged in a Georgian geometric pattern, intersected with LED lighting.
Britishness is further emphasised with a Union Jack design behind the bar, and a display of ‘royal’ images by the satirical photographer Alison Jackson.
The walls and ceilings of the club space feature bespoke HD video screens and AV technology. Both the lounge and the club areas feature turquoise banquette seating.
Boujis has collaborated with Timothy Oulton for lighting, Thomas Pink and Anthony Hill for menswear uniforms, and Viniga and Sasha of Callixto for womenswear.