Shohei Shigematsu, OMA director, led the design. The pavilion takes the form of a raised pyramid that houses a seven-screen cinema conceived by West’s creative team Donda, a design company that launched in January and comprises architects, graphic designers, fashion designers and other creatives.
The space is designed to immerse the audience within the screens, according to OMA. It says, ‘Cruel Summer was envisioned for this space as a constellation of projections that wrap around the audience through the configuration of the screens.’
The pyramid aims to create a sense of ‘levitation’ above the red carpet, using a canopy to create a backdrop of Cannes and the Mediterranean. OMA worked with Cannes-based production team Ar’Scene to design an optimised triangular steel frame to accommodate the building’s technical requirements.
Shigematsu says, ‘The pyramid subtly distinguishes itself from the context of white event sheds in Cannes while achieving a structure able to suspend the complex screen, sound and projection installations.’