Pearlfisher appointed to rebrand Jamie Oliver Foundation

The foundation, set up by the TV chef, is an educational charity that works with schools to teach children the value of cooking and growing food.

Pearlfisher has worked on other Jamie Oliver brands, including creating the identity for JME Lifestyle, and was appointed by Oliver for this project on the strength of previous work.

The consultancy, which is tasked with designing a new identity, says it can not comment on brief or design details.

Creative partner at Pearlfisher Jonathan Ford says, ‘The Jamie Oliver Foundation works tirelessly to inspire and empower everyone to make better food choices through inspiration and knowledge.

‘The foundation reconnects us to life enhancing benefits of eating in a better way. At Pearlfisher we deeply admire Jamie’s consistent passion and drive for food education and his vision to change the way people eat – ultimately saving lives.’