The company produces a range of products including hair-removal lasers and rejuvenating lasers, designed for home-use.
Pearlfisher says it developed the new look by focusing on ‘the essence of light’, using the spectrum of colours and the new tagline ‘see beauty in a new light’.
The consultancy also created custom-made typography for the project, which it says ‘mixes soft curves with straight lines’, aiming to combine soft, feminine cues with precision and technology.
Jonathan Ford, founding partner and chief creative officer at Pearlfisher, says, ‘We developed an ownable expression of light that forms a continuous spectrum of colour.
‘Each of the three product categories is represented by a section of the colour spectrum. When the range of products is merchandised on shelf, the full spectrum comes to life and creates a unique and powerful expression.’