Purple crafts Glenfiddich campaign

Purple Creative has designed a campaign for Glenfiddich’s new Age of Discovery range, crafting images from wood to create the images.

Age of Discovery Bourbon
Age of Discovery Bourbon

The consultancy says that rather than creating the imagery in retouch, it decided to create individual elements for the photographs.

Age of Discovery Madeira
Age of Discovery Madeira

Purple was appointed by Glenfiddich owner William Grant & Sons and tasked with promoting the new Age of Discovery Madeira Cask and Bourbon cask – both 19-year-old single malts.

Wooden elements
Wooden elements

The consultancy says it created a ‘globe’ template to emphasise visual assets from each whisky’s carton. The images use a consistent compass motif, which Purple says, ‘evokes ancient maps and historical journeys’.

Compass
Compass

The ‘globe’ is a flat oak board, on which different wood cut elements were arranged for the photoshoot, to create a sense of depth.

Wooden elements
Ships

The imagery also features the new bottle design, by Andy Robinson.

Wooden elements
Sea monster

Gary Westlake, founding partner and creative director of Purple, says, ‘It’s been really good fun creating these images – poring over old maps and doing a bit of carpentry!’

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