Pushy Parents – designer babygros

Distil Studio has launched Pushy Parents, a new, design-led babygro business.

Hugs All Round Baby Grow
Hugs All Round Baby Grow

The consultancy has created the name and identity for the company, as well as the graphics which feature on the products.

Distil Studio creative director Neil Hedger says the name Pushy Parents is ‘quite tongue in cheek’ and that the design ideas have been born out of his own experiences as a parent.

Pushy Parents
Pushy Parents

A marque has been created as a ‘big P little p’ icon which is also a reference to learning and books.

The design and the naming allow for any possible expansion into educational toys says Hedger.

Bum Note Baby Grow
Bum Note Baby Grow

Six baby grow designs have been created, based on ‘the truths of parenthood,’ says Hedger who adds, ‘It’s not just a nice graphic on a t-shirt.’

The Bum Note Babygro, featuring a trumpet graphic which sits near the baby’s bottom, references how ‘little babies are always trumping,’ says Hedger.

Milkula Baby Grow
Milkula Baby Grow

Hugs All Round Babygro is a nod to ‘endless coffee mornings where everyone wants a cuddle,’ Hedger says.

The Milkula Babygro, meanwhile, draws a parallel with baby’s vampirical tendency to ‘want milk in the middle of the night,’ according to Hedger.

Pushy Parents card
Pushy Parents card
Hide Comments (5)Show Comments (5)
Comments
  • lucie cooper November 30, -0001 at 12:00 am

    Love them. Where can we buy these?

  • Neil Hedger November 30, -0001 at 12:00 am

    Not sure if I can provide a link here so just google ‘pushy parents baby grows’…

  • jon bailey November 30, -0001 at 12:00 am

    Loving your work Mr. Hedger!

  • Irina November 30, -0001 at 12:00 am

    These are great! Who do I know who could use one… *thumbs up*

  • Post a comment

Latest articles