Robot Food creates brand for online retailer Sous Chef

The consultancy was approached directly by Sous Chef which required a corporate identity, labels, packaging and a look for its website.

Sous Chef specialises in ingredients which are usually supplied to professional kitchens in bulk. It also sells cook books, equipment and specialist world foods.

‘As a serious independent start up, we required a timeless, iconic identity that would allow the products to speak for themselves,’ says Sous Chef founder Nicola Lando.   

A chef’s knife, ‘the top utensil of a professional kitchen’ adds ‘credibility’ to the identity which uses a large amount of white space to show ‘there is no doubt that this is a confident business, targeting the serious amateur cook,’ according to Robot Food creative director Simon Forster.

Branded label templates can be applied to plasticised resealable pouches – one clear and one silver, depending on contents – which Forster says gives a ‘professional, functional and uniform’ look.