Service design shortlist

The New Virgin Atlantic Economy Meal Service by Virgin Atlantic Airways 


Virgin Atlantic created a new Economy meal service offer following the rebrand of the company in 2010. The airline wanted to create a meal service that would be more appropriate to passengers’ body-clocks on long-haul flights; change perceptions about airline food and allow crew more opportunity to interact with passengers. It introduced the concept of courses, as well as design details such as a bespoke tray and deeper dishes.


Service Essentials for Aggrelek by Design Wales

Design Wales worked with Swansea-based company Aggrelek, which manufactures electrochemical water-treatment units, to help it introduce new technologies and drive growth. Design Wales created a series of workshops, called Service Essentials, which mapped out customer journeys and helped the company revise its limited product- and sales-focused business plans.

Community Coach

The Community Coach for Barnet Council and Nesta by Thinkpublic

Think Public was asked by Barnet Council to design and prototype a life-coaching service for families with complex needs. The consultancy created a multi-disciplinary team from across the community and generated ideas before running a prototyping session in the community. Six volunteers were trained as community coaches and given specially designed resources material. The council was given a service blueprint and is now launching it across two new communities.

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Design Week Awards 2020 judges revealed…

Wolff Olins creative director Emma Barratt, creative director Kate Dawkins, Yarza Twins, Barclays Experience design director Noel Lyons join more experts from across the design industry.