The consultancy has created the branding for the event for the last six years. Each year the designs are created to reflect the recipient of the award, which is presented for services to music.
The designs use a grid format, with each square delineating elements of former Take That star Barlow’s career, such as lyrics, song titles, photographs and quotes.
These are displayed in the style of a ‘wall of achievements’, with illustrations and typography based on record sleeves from the 1960s and early 1970s.
The grid format allows the designs to be scaled up or down according to their application, with different images and text for each touch point.
Sherry says, ‘The colour palette makes use of a subtle take on the British national colours, which we felt was only fitting for Barlow’s fast-approaching status as a national treasure, having received an OBE earlier this year and performing at the Queen’s Jubilee.’
The branding is shown across all collateral including the website, the awards book, CD and event banners and graphics for the ceremony, which raises money for music therapy charity Nordoff Robbins and The BRIT School for Performing Arts and Technology.