Siegel + Gale brands Mindtree

Siegel + Gale has created a new identity for international IT solutions company Mindtree.

Mindtree

The consultancy says the new logo features ‘multiple strands weaving into a harmonious hub [representing] the meeting of minds and technology’.

Siegel + Gale has also introduced a new tagline ‘Welcome to humanity’.

Mindtree, which currently has 11 000 employees across the world and headquarters in India and the US, says the rebrand is part of its aim to become a billion dollar company.

Krishnakumar Natarajan, chief executive of Mindtree, says, ‘The new identity captures our values and beliefs. The brand voice – bright, confident and active – will drive our behaviour and lead us to greater success.’

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  • Simon Deutsch November 30, -0001 at 12:00 am

    Beautiful symbol. Well done guy’s.

    Not really digging the typography though. Feels like it fights for attention with it’s quirkiness.

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