Small Back Room designs for Gordon Russell Museum

Small Back Room has created a new identity and website for the Gordon Russell Museum in Worcestershire, which tells the story of furniture designer Sydney Gordon Russell.

The new identity
The new identity

Gordon Russell initially designed Arts and Crafts furniture, and also created Modernist designs – including a range of radio cabinets for Murphy Radio – with his brother Dick.

Gordon Russell was made a director of Design Council forerunner the Council of Industrial Design in 1957 and was also made the first chairman of the Crafts Council. He died in 1980.

Gordon Russell
The new website

The museum, housed in Gorden Russell’s original workshop in Broadway, features a collection of furniture designed by him throughout his career.

Small Back Room was brought in to overhaul the Gordon Russell Museum’s website and also recrafted its identity.

Gordon Russell
The new website

As well as the carpentry-inspired logo, the website also uses era-specific fonts, monochrome prints and muted pantones inspired by 20th-century Modernism.

The new site also features interactive timelines and a variety of downloadable learning resources.

Gordon Russell
The new website

The redrawn identity is also being used throughout the museum on blinds, signage and other applications.

Small Back Room was appointed to the project last year following a referral from another client. It developed the designs over a three-month period.

Latest articles