&Smith rebrands luxury marina

&Smith has created new branding for luxury Adriatic marina Porto Montenegro by placing its existing identity in a new graphic context and creating a suite of new touchpoints.

Porto Montenegro

Porto Montenegro is a full service super-yacht marina which features water front homes, bars, restaurants and shopping facilities in the Bay of Kotor, Montenegro.

Porto Montenegro
Presentation box

The consultancy was approached directly by Porto Montenegro in November 2011 and asked to update its ‘visual identity palette,’ according to &Smith director Dan Bernstein.

Porto Montenegro
Presentation box

A new graphic language with nautical patterns inspired by semaphore flags has been created, an expanded colour palette introduced, a new typographic style set and photography by Mark Read is used, art directed by &Smith in a five day photo-shoot.

Porto Montenegro
Presentation box

Bernstein says, ‘Porto Montenegro attracts some of the world’s wealthiest people, so the design palette has to exude the sense of quality appropriate to a luxury product, while avoiding cliché and pretension.

Porto Montenegro
Marina information

‘For us, luxury is all about tangible details – from the way a brochure box opens, to the paper it’s made with and the flash of orange thread on a brochure’s spine.’

Porto Montenegro
Porto Montenegro photography

The main touchpoint is a presentation box, which contains three new brochures covering the marina as a whole, berths, and hotels.

Porto Montenegro
Porto Montenegro photography

In addition a new image library of around 40 photos has been delivered, and invitations and print ads have been designed.

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  • Cliff November 30, -0001 at 12:00 am

    Matt Morley remembers his days at Luxury Branding in sunny Cape Town it seems…&Smith a great choice for this work.

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