SomeOne brands new west london business development

Consultancy SomeOne has branded new west London business development 10 Hammersmith Grove.

10 Hammersmith Grove brand designed by SomeOne
10 Hammersmith Grove brand designed by SomeOne

The 84,000m2 development spans two new buildings, comprising office space, two restaurants and a large public realm area.

10 Hammersmith Grove brand designed by SomeOne
10 Hammersmith Grove brand designed by SomeOne

SomeOne says it was appointed by developer Development Securities in May and tasked with creating an adaptive brand.

10 Hammersmith Grove brand designed by SomeOne
Typeface designed by Karl Randall

‘We’re branding an area as well as a building, so rather then create a logocentric environment, we’ve created something that can adjust according to demands,’ says SomeOne co-founder Simon Manchipp.

10 Hammersmith Grove brand designed by SomeOne
10 Hammersmith Grove brand designed by SomeOne

Using the form of the building exterior, a headline typeface has been created which will also inform a series of pattern applications throughout the buildings.

10 Hammersmith Grove brand designed by SomeOne
Brochure designed by Shaun Turnbull uses scanimation technique

A brochure has been designed by SomeOne designer Shaun Turnbull using a ‘scanimation’ technique on the cover ‘where the number ten not only animates, but cycles through a spectrum of colours as the brochure is removed from a clear plastic sleeve, to reflect the adaptive qualities of the architecture,’ Manchipp says.

10 Hammersmith Grove brand designed by SomeOne
10 Hammersmith Grove brand designed by SomeOne

The brand will also be applied to marketing materials, a website, hoardings and internal signage.

10 Hammersmith Grove brand designed by SomeOne
10 Hammersmith Grove brand designed by SomeOne

10 Hammersmith Grove is expected to be complete in 2013 and the brand will begin to roll out next week.

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Comments
  • Graham November 30, -0001 at 12:00 am

    Slick. Love the power of this just in black and white.

  • Peter Town November 30, -0001 at 12:00 am

    great work!

  • chas November 30, -0001 at 12:00 am

    Another winner from SomeOne — what’s not to like, cracking type work, a stunning ligature (never seen that particular version before) and that brochure looks amazing.

    Where can I get one?

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