Someone works on new Telefónica brand TU

Consultancy Someone has worked on the new Telefónica Digital brand TU, which will lend its name to a range of communications services.

TU Me identity
TU Identity

Someone, which worked on an internal rebrand of Telefónica in June 2011 with Lambie-Nairn, was engaged to work on the TU brand in March, alongside What If and VCCP.

TU Me identity
TU Me identity

TU is an umbrella brand for a range of Telefónica Digital services which will be made available directly to consumers and through Telefónica’s businesses O2, Movistar and Vivo.

On phones and tablets
On phones and tablets

The consortium of consultancies worked on the name, positioning, and identity of TU.

Icons
Icons

Someone says its role was to develop graphics and iconography as well as work with the user experience team at Telefónica Digital.

Type
Type

TU Me, which launches this week, is the first product to carry the new branding. It is a free ‘all-in-one’ communications app which draws together calls, texts and photographs into a timeline.

The product which operates on data rather then by being tied to a particular operator is known in the telecommunications industry as an ‘Over-the-top’ service.

Marketing communications
Marketing communications

‘OTT services are becoming a clear future for mobile and this is an exciting product that is intuitive and simple to use,’ says Someone creative director Gary Holt.

‘The identity bucks the trend of simply iconographic logos, and is as rich in colour and texture as it is in experience,’ he adds.

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Comments
  • James November 30, -0001 at 12:00 am

    Another strong identity from SomeOne. Smart stuff

  • Joseba Attard November 30, -0001 at 12:00 am

    I live in Spain and have a contract with Movistar for my iphone so I thought I’d look for the app. You would think that the app icon in the app store is the logo that has been so widely publicised, but it’s not, and for that reason, I skipped over it and didn’t install it. I would suggest that if Telefonica/Movistar want people to download it, they use the TU logo as the ident in the appstore.

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