The installation is in the Russian Pavilion in London’s Hyde Park. The pavilion has been set up to showcase what the world can expect at the 2014 Winter Olympic Games.
Start JG says it was asked to create a piece that would encourage people to visit Russia, engage all senses, ‘change human behaviour’ and celebrate Russia.
It has responded with a immersive 3D projection map which the public can walk through, triggering films and animations.
The moving image team at Start JG have created a wire-framed installation, consisting of three separate sculptures with moving light and images relaying brand messages and information about Russia.
Content was garnered from a Baltika ad campaign which looked to find out what makes Russians proud of their country, with additional content made up from other re-formatted Baltika ads, new animations, and user-generated content.
The installation is open until 12 August.