Studio AM works on designs for London cable car

Brighton-based consultancy Studio AM has designed the wraps for the new Emirates Air Line cable car, which crosses The Thames in East London.

Cable cars in operation
Cable cars in operation

The cable car, which spans more than 1km and is suspended 90m above the water, was designed by architect Wilkinson Eyre for Transport for London and sponsor Emirates.

It runs between two new terminals – Emirates Greenwich Peninsula and Emirates Royal Docks.

Cable car in the terminal
Cable car in the terminal

London Mayor Boris Johnson says, ‘The Emirates Air Line is a stunning addition to London’s transport network, providing a much-needed new connection across the Thames.

‘I am sure Emirates Air Line is now a must-see destination in its own right, giving people the chance to drink in breath-taking panoramic views.’

Emirates Air Line shown from the north bank of The Thames
Emirates Air Line shown from the north bank of The Thames

Studio AM has worked with cable car sponsor Emirates for some time, developing print and digital advertising campaigns and vehicle graphics.

Emirates briefed the consultancy to develop individual wrap graphics for each of the 36 cable cars on the line.

Cable cars over the O2 Arena
Cable cars over the O2 Arena

Each cable car represents a different destination that Emirates flies too, with the graphics based on abstract photography to depict the different cities.

Studio AM also worked on the Emirates Crumpled City Maps and the Emirates Oyster Card holders, as part of the project.

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