Taxi Studio brands Harriet’s Jolly Nice… ice-cream

Taxi Studio has rebranded luxury ice cream Harriet’s Jolly Nice… which was previously known as Westonbirt Ice Cream.

Harriet's Jolly Nice...
Harriet’s Jolly Nice…

The consultancy was appointed directly to the project in September 2011 and says it sought inspiration from company owner Harriet Wilson’s ‘jolly nice personality’.

Harriet's Jolly Nice...
Harriet’s Jolly Nice…

‘Wilson’s personality directly translates into the products, which from a branding perspective is a dream. The name led to a wonderful set of stories, one for each product, each relevant to her pursuit of perfection and deliciousness,’ says Taxi Studio creative director Spencer Buck.

Harriet's Jolly Nice...
Harriet’s Jolly Nice…

A tone has been set around stories devised by copywriter Lindsay Camp which focus on Wilson’s relationship with the brand in a ‘witty and charming way’ says Taxi, ending each story ‘…which was Jolly Nice.’

Jolly Nice Pashley
Jolly Nice Pashley

Graphics have been created by illustrator Geoffrey Appleton, who was given ‘free rein to illustrate against the stories,’ says Buck.

Airstream front
Airstream front

The brand has been applied to touchpoints including an Airstream caravan, a Pashley bicycle, menus and napkins.

Airstream from back
Airstream from back

It has been designed with ‘adaptability in mind’ as Wilson is preparing to ‘venture into other dairy products,’ says Buck.

Latest articles