The Allotment bags Best of Show prize at Design Week Awards

The Allotment’s rebrand of White Logistics and Storage has been awarded the Best of Show prize at this year’s Design Week Awards.

Brochure cover with identity
Brochure cover with identity

The project, which also won in the identity design category, was hailed by the judges as ‘a brave and innovative branding solution, brilliantly thought-through and elegantly executed.’

The project saw White Logistics, a West Midlands-based haulage business, rebranded as part of the Design Council’s Designing Demand programme.

Truck livery featuring puzzle
Truck livery featuring puzzle

The new black-and-white identity is based on an overhead representation of a lorry. The Allotment also developed the Problem? Solved! proposition, which is expressed as a series of puzzle teasers on White trucks.

The project saw off strong competition from other category winners including Start JudgeGill’s Adidas Footwear Wall and the Comedy Carpet, by Why Not Associates and Gordon Young.

Brochure spread
Brochure spread

You can see a full list of the winners here.

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