The project, which also won in the identity design category, was hailed by the judges as ‘a brave and innovative branding solution, brilliantly thought-through and elegantly executed.’
The project saw White Logistics, a West Midlands-based haulage business, rebranded as part of the Design Council’s Designing Demand programme.
The new black-and-white identity is based on an overhead representation of a lorry. The Allotment also developed the Problem? Solved! proposition, which is expressed as a series of puzzle teasers on White trucks.
The project saw off strong competition from other category winners including Start JudgeGill’s Adidas Footwear Wall and the Comedy Carpet, by Why Not Associates and Gordon Young.
You can see a full list of the winners here.