The Dalmore whisky launches new packaging

French consultancy Mazarine has designed new look packaging for whisky brand The Dalmore, by making its silver stag more prominent.

The Dalmore 18 Year Old
The Dalmore King Alexander III

A solid silver stag will now feature on every bottle of The Dalmore. The symbol indicates the distillery’s links with the Mackenzie clan, which was awarded the 12-point royal stag emblem for saving the life of King Alexander III in 1263, according to Dalmore brand owner Whyte and Mackay.     

The Dalmore range
The Dalmore 18-Year-Old

Cartons now have a textured finish to add a ‘sensory experience’ and the King Alxander III whisky has a ‘front reveal’ style carton to display the bottle on shelf says Whyte and Mackay.

The Dalmore range
The Dalmore 15-Year-Old

The colour palette comprises rich colours inspired by the history of the brand, including those found in the Benjamin West painting Fury of The Stag, which depicts Alexander III’s rescue.

The Dalmore range
The Dalmore range

Whyte and Mackay says, ‘Clean and contemporary lines, labels and communication feature heavily in the new range which increases clarity and brand stand-out, meaning consumers can easily identify with the brand, the expression and its maturisation content.’

Hide Comments (2)Show Comments (2)
Comments
  • Dave Design November 30, -0001 at 12:00 am

    I like it. It appears almost as if the antlers are supporting the bottle.

  • ?????? November 30, -0001 at 12:00 am

    ?????? ???????? ???? ????? ??????????????, ????????? ?????? ? ?????? ? ???????. ??? ?? ?? ??????? ???????? ????? ?????? ?????, ??? ???????? ? ????????? ???????????? ?????? ???????? . . .
    ? ??? ?? ??????????? ???????, ?????? ?????? ????? ???????? ???????!!!

  • Post a comment

Latest articles

Three things defining design work in 2019

According to D&AD’s 2019 Insight Report, the designers that stand out are those who use humour in the face of adversity, prioritise mental health and recognise technology as a tool,