The awards are judged solely on the quality of design and execution, with judges briefed to consider qualities such as aesthetics and innovation.
But what’s striking about this year’s winners, and shortlist, is how this aesthetic quality also translates into effectiveness.
Take, for example, Best of Show winner The Allotment’s rebrand of White Logistics and Storage. A beautiful, elegant and well-rounded project, it’s a deserved winner.
And this is before you even take into account the fact that the project, commissioned through the Design Council’s Designing Demand programme, has led, apparently, to £500 000-worth of new business in six months.
Take also furniture design winner the Tip Ton chair by Barber Osgerby which, as the judges said, almost creates a new archetype for chairs.
And the Adidas Virtual Footwear Wall, by Start JudgeGill, which has the potential to transform the retail experience in years to come.
This year was an incredibly strong year for entries, and the judges faced a tough task in choosing the very best – so congratulations to all the winners and all those who made the shortlist.