The rebrand comes after Exosphere managing director John Saunders decided to bring the company together with a sister organisation that organises high profile events.
Thought Collective was appointed to the work with Reed Words in February. Reed Words has previously worked with Exosphere and recommended Thought Collective for the project.
Bell says, ‘We used high-fashion pointers and used narratives from the events Exosphere organises to tell the tell the story. Within these narratives we’ve interwoven the marketing messages.’
Thought Collective and Reed Words have created the Exosphere website – www.exosphere.com – which Bell describes as ‘the core of the brand’.
The consultancies are now working on print material including a marketing brochure.
Mike Reed of Reed Words says, ‘This was a fantastic opportunity to give a great business the brand it deserves. I’ve worked with Exosphere for many years and I know how incredible their service is and how dedicated they are to what they do. But their identity never quite lived up to the reality of the brand.
‘Bringing in Thought Collective created the ideal team to transform Exosphere’s image and help them fulfil their huge potential.’
Exosphere managing director John Saunders says, ‘This rebrand comes at a major point in our development and represents a huge step forward for Exosphere.’